Project Demand
A social demand network. People post what they want from a specific company or creator, other people add their support, and — where they choose to — their real economic intent. If the target verifies itself, it can respond. Project Demand is a working title; the consumer brand has not been chosen.
A demand is a community object, not a petition.
Someone starts a public demand — bring this back, sell this here, fix this, make this again — and points it at one identified target: a company, or a person who has opted in to being targeted. From that moment the demand belongs to everyone who joins it. The person who typed it does not own it, cannot sell it, and gets no special control over it.
Support comes in two separable kinds. Social support is a plain "I want this" and carries no dollar meaning at all. Verified Demand is an optional, separate statement of how much a specific outcome is worth to a person right now — a number that only counts toward the public total when there is approved evidence behind it, and that expires on a schedule.
Keeping those two apart is the whole point. A number that mixes enthusiasm and money is worth nothing to the company on the other end.
From an identified target to a real outcome.
This is the full product we are building toward, stage by stage, with the honest status of each. Built means implemented and tested — not publicly available; nothing here is open to the public yet.
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A canonical target
Every demand points at one identified entity from a canonical directory — not free text. Organisations can exist in the directory before they ever claim themselves. People are only listed and targetable if they control the account, have verified a social identity, and have explicitly opted in.
Built · not yet public -
A public demand
An ownerless, moderated public request aimed at that one target. It has an immutable version: if its material terms change, anything attached to the old version has to be renewed rather than silently carried over.
Built · not yet public -
Social support
The non-financial signal. One account, one voice, no tiers, no amounts. This is the layer that shows a demand is real before anyone talks about money.
Built · not yet public -
Verified Demand
An optional, separate layer. A person states an amount of current economic demand behind the outcome; the public headline counts only the portion backed by approved evidence, and it is capped by that person's verified capacity so the same capacity is never counted across unlimited demands. It can be increased, reduced, or withdrawn, and it expires. No money is collected merely because someone adds Verified Demand.
In development -
The target verifies itself and responds
Verification is global to the entity, not per demand — and it is a ladder, not a switch. Controlling a social account is not legal identity; legal identity is not authority to bind the organisation; authority is not readiness to take payments. A verified target can acknowledge, respond officially, decline, or say the demand was already fulfilled outside the platform.
In development -
The target issues a campaign
The stage we are building toward. An eligible target that has completed merchant onboarding could respond with an exact all-or-nothing preorder or reward campaign, on its own terms, with a fixed deadline and a fixed minimum. The campaign is the target's offer, not ours, and not the demand author's.
Planned · pending payment-provider approval -
Supporters separately choose to back it
Prior Verified Demand never becomes a charge. Backing a campaign is a new decision, on the exact published terms, with a fresh agreement — an exact amount against an exact target, merchant, and timing. Verified Demand and campaign backing are different things and are never added together.
Planned · pending payment-provider approval -
All-or-nothing collection
Whether a campaign goes ahead would depend on money that actually arrived and stayed eligible, measured against the campaign's published minimum by its published deadline — never on clicks, intentions, or pending attempts. If the minimum is not met, the target takes on no obligation and backers are refunded on the published terms.
Planned · pending payment-provider approval -
The outcome, either way
A demand can succeed through a campaign, or it can succeed because the target simply went and did it — a re-release, a restock, a repair programme — with no money passing through us at all. We treat both as real outcomes and record them as such.
Planned
Rules we built into the product, not the marketing.
Nobody owns a public demand
A public demand is a community object. The submitter is not a party to any response or campaign and receives no proceeds from one.
People are not targetable by default
An individual can only be named as a target after verifying a social identity they control and explicitly opting in. Opting out removes them from future targeting. We do not create public identities for people who have not consented.
Verified Demand expires
Counted amounts lapse on a schedule and have to be renewed. A change to the demand or to its target invalidates attached intent until the person renews it. A stale number is a dishonest number.
Verified Demand never auto-converts
When a campaign launches, prior Verified Demand does not become a payment, an authorisation, or a commitment. The most it does is earn an invitation to look at the offer.
Individual amounts stay private
Public pages show aggregates — a total, a participant count, a freshness measure, concentration. They never show an individual's identity, amount, payment method, or verification evidence. Targets receive aggregate information, never lists of people.
Promotion is walled off from demand
Boosts buy distribution and nothing else. Boost spending never adds supporters, never enters Verified Demand totals, never affects organic ranking, and never mixes with campaign money. How Boosts work →
What Project Demand does not do.
- It does not let you send money to another person, and never will as described here.
- It does not hold a balance for you. There is no account balance surface in the product.
- It does not let anyone raise money for themselves — only a verified target can open a campaign, in response to a demand aimed at it.
- It does not charge you because you expressed demand, however you expressed it.
- It does not sell, publish, or hand a target a list of the people behind a demand.
- It does not involve tokens, coins, investments, or lending of any kind.
The full payments explanation, including what is live and what is planned →